A long time ago in a galaxy far far away, Jay-Z almost destroyed his career. After the underground success of “Reasonable Doubt”, Jay-Z went for broke with "Sunshine."
Once again paired with Foxy Brown, Jay-Z recruited Babyface to sing the hook and Hype Williams to direct the video; on paper this was a can't miss.
Although R. Kelly was nipping at his heels, Babyface was still the R&B king and Hype Williams was the hottest director in the game. Unfortunately, neither the song nor the video worked and Jay's street cred was tarnished.
A few years later, Jay-Z would took another calculated risk with the hood anthem “A Hard Knock Life", where producer Mark "The 45" King looped the main hook from the Broadway show “Annie”. This unlikely hit, crossed Jay-Z over to the pop charts and he hasn't looked back.